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Pre-Market Your Home by Listing As a Compass Private Exclusive

Private Exclusives

Are you considering selling your home? With Compass Private Exclusives, you can test the price and positioning of your listing while still generating buzz with qualified buyers.

What is a Private Exclusive?

Private Exclusives allow sellers to pre-market their upcoming home sale and give buyers an opportunity to prepare a competitive offer. These off-market listings are only visible to Compass agents and their qualified clients. The best part? They don’t accumulate days on market, show price history, or appear on public home search websites.

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The Benefits of a Pre-Marketing Strategy

 

GENERATE BUZZ

Build anticipation and early demand for your home before it officially hits the market. This pre-marketing strategy helps create urgency and interest from buyers, just like a movie trailer.

 

TEST THE MARKET

Avoid the negative impact from accumulating days on market and public price drops. Get feedback from qualified buyers and the Compass agents they’re working with on your aspirational listing price and positioning before launching to a broader buyer audience.

 

MAINTAIN YOUR PRIVACY

Your privacy is paramount. Private Exclusives do not appear on public home search websites and are only visible to Compass agents and their qualified buyers. This discreet service keeps photos and floorplans of your home private.

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